Think about it. Some of the biggest names have iconic logos which are recognized across the world. The  McDonald’s ‘M’, the Apple logo, Twitter’s blue bird logo and Coca Cola’s iconic red and white logo are all examples where logos are instantly recognizable. 

A logo is such an important part of corporate branding, so it’s crucial to get your logo right.

1.A great logo gives a great first impression

2.A good logo facilitates to build your brand identity

Today’s customers trust on search engines to help them find everything from restaurant recommendations to software providers.

That means that regardless of what your business offers, your target customers is likely to searching for services or products like yours on search engines like Google.

And if you want to attract them to your website, you need search engine optimization.

But if you have spent much time in researching your options with digital marketing, you have probably heard that before.

Once you have accepted this, the next logical question is how to do search engine optimization.

That is why on this page, we are going to explain exactly what makes SEO a game changer.

Introduction to SEO

Search engine optimization, or SEO, is a tactics for improving your website’s rankings in search engine results.

• It can help you build your brand

Branding is often considered a more conventional marketing strategy, while SEO falls into the digital category.

• An optimized website earns more traffic

The goal of SEO is to improve your site’s rankings in search results.

But beyond that, the purpose of achieving high rankings is to attract more traffic and ideally, to convert that traffic into customers and  to take leads.

• SEO doesn’t need you to pay for ad space

One of the major advantages of SEO is that it doesn’t need paying for ad space.

Consider how conventional ad campaigns operate.

You determine a location you want your brand to emerge, whether that’s on a certain TV channel or radio station or in the pages of a newspaper or magazine.

Then, you pay the company for placement. You might pay for ad to run for a certain length of time. As soon as that period is up, your ad stops emerging and stops generating results for your business.

But the sites appears in the organic results, directly below these ads, aren’t paying a amount for those rankings.

While they invested a substantial amount of time and money into creating the pages that are ranking in those spots, they appear on page one because of Google’s algorithm thinks they give value to users.

As a result, they’re earns traffic without spending a cent.

• It helps your target audience find your site

SEO help your business get in front of your target customers as they’re searching for information.

And considering how common it is for consumers to use search engines to find information about products and services, this is a huge opportunity.

But the sites appearing in the organic results, directly below those ads, aren’t paying a cent for those rankings.

While they likely invested a significant amount of time and money into creating the pages that are ranking in those spots, they appear on page one because Google’s algorithm thinks they provide value to users.

As a result, they’re earning traffic without spending a cent.

• It can help you stay ahead of your competitors

Whenever optimize your site, you’re not just working to improve where your site ranks on results pages.

You’re also moving step above your competitors.

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Brands and businesses know well that they need SEO for their digital properties, and benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s searchability and visibility, but what other value does it offer? Why is SEO so crucial?

1. Organic Search Is Primary Source of the Website Traffic

Organic search is the important part of company’s website performance, as a critical component of the buyer funnel and eventually getting users to complete a conversion or engagement.

2. SEO Builds Trust & Credibility

The ultimate goal of any experienced SEO is to establish a strong foundation for a beautiful website with a effective, clean user experience that is easily to discover in search to the trust and credibility of the company and its digital properties.

3. Good SEO Means a Better User Experience

Everybody wants good organic rankings and maximum visibility. Few understands that optimal user experience is a huge part of getting there.

Google has learned how to clarify a favorable or unfavorable user experience, and positive user experience has become a foremost element to a website’s success.

4. Local SEO Means Increased Traffic,Engagements & Conversions

In the rise and growing domination of mobile traffic, local search has become a fundamental part in small- and medium-sized businesses’ success.

Local SEO targets at optimizing your digital properties to a specific vicinity, so people can easily find you and putting them one step closer to a transaction.

5. SEO Impacts the Buying Cycle

By using SEO tactics to convey for good deals,groundbreaking products and services, and the importance and dependability of what you provide customers would be a game changer.

6.SEO Is Relatively Cheap

Yes, it costs money. All the best things do, isn't it?

But SEO is relatively cheaper in the grand scheme of things, and the return will most likely be considerable in terms of a brand’s benefit and bottom line.

It isn’t a marketing cost; this is a real business investment. Good SEO implementation will hold water for many years to come. Like most things in regular life, will barely be better with the more attention and investment it gets.

7. It’s A Long-Term Strategy

SEO can have a noticeable impact within the first year of action being taken, and those actions will have an impact that lasts more than several years.

8. If You are Not on Page 1, You are Not going to win click

It has not been secret in the world of SEO that if you’re not on Page 1, you’re likely not going to kill the organic search game.

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Phone no : +91 9330708050

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India, a densely populated country with a population of approx 135 crore ranks second in the world.There are plenty of opportunities that are created every minute for the people. And we tell digital marketing, then that is future of digital marketing in India and the scope of digital marketing in future is going to be brighter in the coming years.  A smart phone has become the basic need for everyone.

Even if your mother wants to try out a new recipe, she uses YouTube to take the jot down what is needed and how it has to be done. And when it comes to the business, undoubtedly the trend of digital marketing is on the boom.

Everybody wants to market their products and services through the internet platform to increase the reach. Compared to conventional marketing these are some key benefits which make this marketing strategy more effective and affordable.

According to a survey India will have more than 950 million internet users by 2050. This will definitely create a fascinating business opportunity to sell services and products to a growing population of internet users.

Let’s list down the reasons as to why the future of digital marketing is going to be bright in India.

1. Drastic changes in conventional marketing

The previous conventional set of marketing was limited to door to door and mouth publicity to the customers. Before the marketers were using physical manpower to promote their products. But now as the time is changing, people want everything at their fingertips.

2. Government’s “Digital India” initiative 

Indian Government has ordered to change the entire system of public services through the use of information technology, the Government of India has launched the Digital India initiative with the vision to transform India into a digitally powered country and knowledge economy.

3. Reaching global markets

Today, it is said that “Being Digitally is Being Globally”. And that is the reality. Through online platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the viewers of any corner of the planet. The reach of these social media platforms is so humongous that everyone can connect with almost everyone now.

4. Small towns getting digitally equipped

Metro cities are already been a part of the digital economy. But as the scope of digital marketing is increasing, the small towns and cities are also getting highly connected with digital platforms.

5. Affordable

Comparing to other marketing platforms, digital marketing is one of the most affordable media to promote the product. Those days are gone when one was spending thousands and lacs and getting the ad printed in the newspaper. With the help of digital media, it has become so facilitating. If you have a real estate company, you can promote your new project on social media by reaching millions of people at one time.

6. Higher engagement rate

Since people are immensely using social media for everything, the engagement rate is higher. People want quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to make content that engages the customers.

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1. It sets the first impression

When people visits your website, it gives first impression of your business. They will judge your business within few seconds. In first few seconds, you want to make a positive impact on your customer.

If your website looks unappealing or backdated, your customer will instantly have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

2. It boosts your search engine optimization (SEO) strategy

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to mark, you’ll be striving an uphill battle for visibility from the start.

Apart from how content is published on your website, particular web design elements can directly effect SEO in and of themselves. Web design might be difficult to understand if you’re not accustomed with how it works, but put it simply, your code has to be SEO-friendly.

3. It sets the impression for customer service

People could judge how you will treat them by visting at your website. Your design provides them insight as to how you view your customer. If you don’t give effort into your website’s design, your viewers knows that you will not put effort into helping them.

4. It builds trust with your audience

People do not trust poorly designed websites. Whenever they see your poor design or the information looks outdated, they will not trust your site. They may view your site as dusky because you don’t have an updated web design.

Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.

It’s important to build trust with your audience so they remain on your site. When viewers remain on your site longer, you create more opportunities for your business to hold those leads.

5. Your competitors are doing it

If you are wondering why web design is important, here is a big one: Your competitors are already executing web design. If you want to be in competition with them, you should use web design for your site.

To Know More Visit website : https://kreativewebagency.blogspot.com/

email id : contact.sayanpal@gmail.com

Phone no : +91 9330708050

Whatsapp Us :+91 7686036975