India, a densely populated country with a population of approx 135 crore ranks second in the world.There are plenty of opportunities that are created every minute for the people. And we tell digital marketing, then that is future of digital marketing in India and the scope of digital marketing in future is going to be brighter in the coming years.  A smart phone has become the basic need for everyone.

Even if your mother wants to try out a new recipe, she uses YouTube to take the jot down what is needed and how it has to be done. And when it comes to the business, undoubtedly the trend of digital marketing is on the boom.

Everybody wants to market their products and services through the internet platform to increase the reach. Compared to conventional marketing these are some key benefits which make this marketing strategy more effective and affordable.

According to a survey India will have more than 950 million internet users by 2050. This will definitely create a fascinating business opportunity to sell services and products to a growing population of internet users.

Let’s list down the reasons as to why the future of digital marketing is going to be bright in India.

1. Drastic changes in conventional marketing

The previous conventional set of marketing was limited to door to door and mouth publicity to the customers. Before the marketers were using physical manpower to promote their products. But now as the time is changing, people want everything at their fingertips.

2. Government’s “Digital India” initiative 

Indian Government has ordered to change the entire system of public services through the use of information technology, the Government of India has launched the Digital India initiative with the vision to transform India into a digitally powered country and knowledge economy.

3. Reaching global markets

Today, it is said that “Being Digitally is Being Globally”. And that is the reality. Through online platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the viewers of any corner of the planet. The reach of these social media platforms is so humongous that everyone can connect with almost everyone now.

4. Small towns getting digitally equipped

Metro cities are already been a part of the digital economy. But as the scope of digital marketing is increasing, the small towns and cities are also getting highly connected with digital platforms.

5. Affordable

Comparing to other marketing platforms, digital marketing is one of the most affordable media to promote the product. Those days are gone when one was spending thousands and lacs and getting the ad printed in the newspaper. With the help of digital media, it has become so facilitating. If you have a real estate company, you can promote your new project on social media by reaching millions of people at one time.

6. Higher engagement rate

Since people are immensely using social media for everything, the engagement rate is higher. People want quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to make content that engages the customers.

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