If you’re business owner, you have likely been told that you should be using SEO (Search Engine Optimization) more than once or twice.

That’s because today, it’s an fundamental part of any successful marketing planning.

But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money.

And that’s why on this page, we’ll see what is SEO in Marketing, the role it plays in marketing, and 4 key benefits it will offer your business.

1. SEO targets quality traffic

One of the major advantage of SEO is that it’s an inbound marketing strategy.

Unlike conventional “outbound” advertising channels, which involve embracing out to customers whether they want to listen from you or not, inbound methods making it easy for your viewers to find you when they want information.

2. You don’t require to pay for ads in SEO

Google’s organic rankings are entirely based on what its algorithm determines to be the best results for any given query.

This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.