What exactly is content marketing?

Content marketing is a marketing process that acknowledges the fact that most customers are now completely disregarding the “noise” of the marketing efforts they are being exposed to on a regular basis.  It is a technique that creates unique, relevant content that your customers will find useful and valuable.  It is a art of communicating with your potential customers without directly selling to them.  Instead of selling your services and products, you are providing information to your prospective customers that can teach them something.  If it is done correctly, you will be marketing without interrupting your customers’ lives and you could eventually be rewarded with their business, support and loyalty.

What is the purpose of content marketing?

Content marketing do attract and develop a specific target audience with the ultimate goal of creating true customer engagement.  By using content marketing, you should be striving to change and strengthen your customer’s behaviour to your company in a positive manner.  If you consistently provide valuable information to your consumers you will be able to gain their trust.

Why is content marketing important?

• It focuses on owning media rather than simply aquiring it.
• It strengthens your social media strategy.
• It benefits your SEO (search engine ranking and results), because search engines reward businesses that publish unique, quality content.
• It is a successful PR tactics and it lets you address issues readers care about rather than just promoting your business.
• It creates content which drives inbound traffic and leads