What exactly is content marketing?
Content marketing is a marketing process that acknowledges the fact that most customers are now completely disregarding the “noise” of the marketing efforts they are being exposed to on a regular basis. It is a technique that creates unique, relevant content that your customers will find useful and valuable. It is a art of communicating with your potential customers without directly selling to them. Instead of selling your services and products, you are providing information to your prospective customers that can teach them something. If it is done correctly, you will be marketing without interrupting your customers’ lives and you could eventually be rewarded with their business, support and loyalty.
What is the purpose of content marketing?
Content marketing do attract and develop a specific target audience with the ultimate goal of creating true customer engagement. By using content marketing, you should be striving to change and strengthen your customer’s behaviour to your company in a positive manner. If you consistently provide valuable information to your consumers you will be able to gain their trust.
Why is content marketing important?
- It focuses on owning media rather than simply aquiring it.
- It strengthens your social media strategy.
- It benefits your SEO (search engine ranking and results), because search engines reward businesses that publish unique, quality content.
- It is a successful PR tactics and it lets you address issues readers care about rather than just promoting your business.
- It creates content which drives inbound traffic and leads
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Social Media Marketing Benefits
Imagine allocate as little as 5 hours in a week in order to increase your business's traffic,recognition and sales with little to no cost. That is right! About 90% of marketers reported that social media accomplished immense exposure for their company, and that is only one of its many pros. Social media networks are significant part now of every marketing strategy and the potential success rate of using social media are so optimistic that anyone not implementing this cost-effective resource is missing out a phenomenal marketing opportunity. It is easy to notice that social media marketing has been a key element for progress in marketing and many marketers do realize the potential for business growth using this platform.
1. Increase Brand Awareness
Social media is one of the most cost-effective digital marketing methods used to associate content and boost your business visibility. Social media strategy will greatly boost your brand recognition since you will be engaging with a wide audience of customers. Having people interacting with your content will increase brand reputation and start building your reputation as a business. Investing only a few hours per week, over 90% of marketers claimed that their social marketing efforts greatly increased their exposure.
2. More Inbound Traffic
Without marketing your business on social media, your inbound traffic is confind to your regular customers.Without executing social media as part of your marketing strategy, you will have much more difficulty to reach anyone outside of your trusted customer circle. Through social media you can fix those problems and effectively open your business to a wider variety of versatile consumers all over the world.
3. Improved Search Engine Rankings
4. Better Customer Satisfaction
Social media is networking and communication platform. Creating a image for your company by these platforms is crucial in uplifting your company. Customers appreciate to know that whenever they post comments on your pages, they will receive a personalized repercussion rather than an automated comment. Acknowledgement of each comment shows that you are conscious of your visitors' requirements and aim to give the best experience.
5. Cost-Effective
Social media marketing is probably the most cost-effective part of an advertising strategy. Signing up and creating a profile is absolutely free for all social networking platforms, and any paid advertisements you invest in are a relatively cheaper compared to other marketing policy.
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Why Business Logo Design Is So Important To Your Brand or Company?
According to a study, if a business wants to develop the first impression is incredibly important. The study has shown that 50% of the consumers are more likely to become loyal to a brand when they purchase a product for the first time.
This and plenty of other statistics have reported the significance of making a first impression on the customers. Logos can help businesses in their efforts to create a first and lasting rigid positive impact on the viewers and the target audience.
Every business has a logo to showcase its values and attributes in the market.However,not all the logos are capable of taking the business effectively to the people. Design of a logo usually plays a crucial impact in the marketing of a company and its business in the ever-competitive market.
Here Are Some Points Why Business Logo Design Is So Important To Your Brand or Company
01. Brand Identity
Some reports reveals that logos are the most effective branding tool to build your business’ brand identity in the market. If your brand logo can convey your business message effectively and in an impressive way, it will help you to create a unique identity. It can also help you build a strong persona for your business.
Logos appear on all prominent marketing tools including websites , business cards design, leaflets,stationary and brochures amongst a host of other marketing collateral. Including its vast presence everywhere, your target viewers start associating your logo with the high-end quality of your products and/or services. Quite naturally, logos wiil be the strongest way to build a strong identity for your brand.
02. Recognition
Every company works towards getting recognition from prospects and customers. Companies generally seek recognition for their high standards of services and products and their consumers and prospects take their business seriously. Business Logos are the symbol of what businesses are all about and how they are recognised.
Your creative logo design plays an importantl role in getting recognition to your business’ high-quality products and services. A professional logo is a integral when it comes to creating a sense of professional assurance amongst consumers. Your logo helps increase the brand recall value. This means that customers can immediately recognize your business on seeing your logo.
03. Professionalism
Advantage of logos is they show the professional path of your brand in conducting its business. Generally, people associate a high-quality logo with the quality of services provided by a certain company. Share of buyers associates themselves with a trusted business.
Customers want to associate with a company that has a great logo, website design, and other marketing materials. Those marketing tools give a strong message of assurance and quality. An eye-catching professional logo is therefore important to have in order to signify your business.
04. Outshine Competition
Sophisticated logo design helps in catching people’s attention easily. This is a great help in grabbing a good market share in the long run. Remember one thing consumers associate quality of logo design with the quality of your products or services. So, the logo will be a way to have a competitive edge in the market inyour business rivals. All the major global companies has a great logo for the purpose that it helps them take care of their competition effectively.
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Role of Social Media in Brand Building
Branding is not only for enterprises. It feels extraordinary to fabricate an accumulation of yourself on the web. Using social sites like Twitter, Facebook, Linkedin,Instagram Google+ etc. it becomes super easy to build up an understanding of yourself. This will be useful when you are out meeting new individuals and showcasing your ability to the world.
Why Social Media is Important for Branding?
Social media marketing offers equal weights for everyone. Everyone has own voice and everyone can share their opinion. Different types of social media platforms and tool are available. You just have to use these platforms and tools to build your brand.
- Google Adores Social Media
Social media marketing is incredible for SEO. Due to the very intuitive nature of online networking, the major platforms are at the highest point of the query items for your keywords. You just have to realize what your audience is scanning for, and utilize these keywords all through your social media sites and web journal.
- Social Proof Your Brand
Many customers are hunting online for the solutions to their problem, they are cross checking, looking for suggestions and conclusions. By having a drawing in the online networking vicinity, you are demonstrating that your business is trustworthy and can be trusted.
- Humanize Brand
By having a straightforward and genuine social media vicinity and being interested in feedback, you are permitting your business sector to get no holds barred. You can become acquainted with your audience and let them to become acquainted with you. People buy products or services from individuals or brands they like, know and trust. Engaging social media sites can help you a lot.
- Converse with Your Business Sector
Social media marketing allows two-way correspondence which is very important for discussion and gives your business the chance to connect and join with your group of onlookers. You can plant seeds in the middle of the discussion, however, this is not a direct marketing tool. This is a customer relationship management tool.
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4 Advantages and Benefits Of Search Engine Optimization(SEO) For Your Website
If you’re business owner, you have likely been told that you should be using SEO (Search Engine Optimization) more than once or twice.
That’s because today, it’s an fundamental part of any successful marketing planning.
But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money.
And that’s why on this page, we’ll see what is SEO in Marketing, the role it plays in marketing, and 4 key benefits it will offer your business.
1. SEO targets quality traffic
One of the major advantage of SEO is that it’s an inbound marketing strategy.
Unlike conventional “outbound” advertising channels, which involve embracing out to customers whether they want to listen from you or not, inbound methods making it easy for your viewers to find you when they want information.
2. You don’t require to pay for ads in SEO
Google’s organic rankings are entirely based on what its algorithm determines to be the best results for any given query.
This means that once you’ve created a page that the search engine deems worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
3. SEO gets more clicks than PPC
Although PPC ads appear above organic rankings, 70% of searches result in a click on an organic result on the first page.
It’s difficult to say why this is, though the most logical conclusion is that users trust Google’s algorithm. They know well which spots advertisers are paying for, and they choose to instead of visit the pages the search engine has determined to be the best.
4. You can move ahead of the competition
Today, SEO is widely considered a staple of any marketing strategy.In fact, 60% of marketers say that improving their SEO and improving their online presence is a top priority.
This means that your competitors are already taking steps to establish high rankings in search results.And with an SEO strategy of your own, you can keep up with — and ideally, move forward of — them to stay competitive within your industry.
With the change and transformation of advance technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Stone-and-cement businesses are either transforming their business standards to an online one, or beefing up existing marketing endeavor with digital marketing strategies – in an attempt to obtain a growing and very profitable online marketplace.
For it is the process of fascinate targeted audiences online that will signify the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they switch to leads or sales. In the online field where business are heading to, Online Marketing tools and tactics provide business owners the best chances for competition, survival and even business growth.
The following 5 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.
1. Because Digital Marketing Equalize the Online Playing Field
Days are gone when business owners still welcome the conception that Online Marketing is only for the likes of multinationals and large corporations that have the sufficient resources needed to mount an online marketing campaign. Online Marketing actually levels the playing field, contributing small and medium enterprises to compete with the big boys and attract their share of targeted traffic.
With digital marketing, small companies now have the resources to fulfill sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can enlist effectively with multiple consumers, even from any parts of the world even if they don’t have physical stores in these locations.
2. Because Digital Marketing Is More Economical than Traditional Marketing
Small businesses have very limited resources and even funding. This is why Digital Marketing provides them with a better cost-effective marketing channel that delivers results. Some reports emphasized that 40% of respondents claimed getting comprehensive savings by using methods of digital marketing promotion for their products and services.
3. Because Digital Marketing Helps Generate Better Revenues
Huge conversion rates made by digital marketing techniques will provide loads of profitable benefits and your business in terms of better and higher revenues. Google confirms in a study with IPSOS Hong Kong, claiming 2.8 times more revenue growth expectancy for companies using digital marketing strategies to those who do not.
4. Because Digital Marketing Simplify Interaction with Targeted Audiences
That is why online marketing is taking over conventional marketing channels is the ability of Internet marketing tools to communicate with targeted audiences in real time. Commitment is the form what your customers assume to receive when communicating with your brand. How your business handles such commitments and communications will interlude the difference between success of business and failure.
5. Because Digital Marketing Provides to the Mobile Consumer
Indeed, mobile internet will be the next wave of information circulation and communication channel, brought about by the rapid proliferation of tablets,smartphones and other internet-enabled devices. These mobile devices have become a central part of indian life that most of the adults in India always have their devices within reaching distance.